Selected Work

프로키_로고01

Can functional food be designed as part of daily lifestyle?
Prokey is a protein shake brand designed to shift functional food from supplements to lifestyle essentials. We created its brand strategy, packaging, and digital presence to highlight taste, texture, and routine-friendly convenience.

Brand Development
Digital Solution

Platform Design
Brand Strategy

WHY HUNTING?

High Protein
16.4g PROTEIN


맛과 영양을 고려한 고함량 단백질 (동물성&식물성 단백질)

PERFECT MEAL
137 CALORIES


완벽한 딸기우유맛, 든든하고 포만감 있는 한끼 식사대용식

high fiber
3.7g FIBER


3가지 고형물, 다양한 곡물을 담아 풍부한 식이섬유

@TASTY.SHAKE_LAB

@TASTY.SHAKE_LAB

@TASTY.SHAKE_LAB

Program

Prokey Ambassadors
7-Day Prokey Challenge

Prokey’s first offline activation with Bushman Surf—two days of surf, networking, and night sessions at Wavepark with 130+ athletes and creators.